Microsoft are at it again, this time working out some kind of deal with EA Sports that will see the public demo (not the preorder demo) for Madden 10 released a week early on Xbox Live.

While PS3 owners and Xbox Live Silver subscribers will be able to download a demo of the Giants v Cowboys on July 30, if you're an Xbox Live Gold subscriber, you can get it on July 23. A whole seven days early, and the same day the GameStop demo - featuring the Steelers v Cardinals - is released.