Lost: One Giant PSP [UPDATE]

There used to be a giant PSP around the corner from Kotaku's NYC branch office, at the midway point between my chair and Rockstar Games HQ. Now there's just this H&M billboard. [UPDATE: Sony comments.]

This PSP that stood above Houston Street just off of Lafayette Street, was massive, larger even than an Atari Lynx. It was affixed to a billboard and had been running promotional PSP videos at least since 2006.


Here it is in a photo of the giant PSP circa 2008, which I pulled from Curbed.com.

That site, along with the outlet you're reading now, have covered the literal ups and downs of the giant PSP, which has been lowered for repairs in the past.


I had wondered to myself earlier this summer if Sony would replace the giant PSP with a giant PSPgo. Now I'm wondering if the giant PSP initiative is over. To think that some time in August, while I furiously typed up news of the PS3 Slim, the PSP Giant was being dismantled just a couple of blocks nearby. So sad.

I've inquired with Sony as to the whereabouts and future plans for the giant PSP.


[UPDATE: Via e-mail Sony spokesperson Patrick Seybold comments on the demise of the giant PSP to Kotaku: "The PSP billboard in New York City has been removed, as SCEA has decided to focus our resources on a broader marketing campaign that's inclusive of the new PSPgo, the PSP-3000, and the best software lineup to hit the platform. New Yorkers and visitors to the city will see the PSP brand more than ever this year, as part of a significant out-of-home campaign that includes billboards, bus shelters, and posters."]

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