Here's a hilariously odd piece of corporate expression; it seems Nintendo has adopted an official gesture when its senior employees are mentioning the word "direct".
Tiny Cartridge's Eric has spotted that, too often for it to be a coincidence, when the word (part of Nintendo's term for its impromptu press briefings) "direct" is mentioned, the person saying it chops their hands very directly. Company president Satoru Iwata does it a lot, but so too does Bill Trinen, and even Reggie gives it a go.
What's awesome is that it's not just done in the English-language presentations. In Japanese briefings, Iwata does exactly the same thing when he says "chokusetsu", which of course means "direct".
You can see some chopping in the pics above, or here's a video example. What you can't see is my hands chopping every time I type "direct". This thing is catchy!
Nintendo Direct [Tiny Cartridge]