Can't say I was much of a fan of the first "Live Your Moment" ad, the "casual" targeted slow-motion nightmare that kicks off Microsoft's new Xbox 360 holiday ad blitz. Fortunately, the next two, shot in the same vein and focusing on LEGO Batman and Xbox Live Marketplace's video download service, are simply more goofball than nightmare-inducing. The kid in the second ad spot, fresh-faced though he may be, looks like he's getting a hit of heroin off-screen, he's so delighted.

Don't do drugs, kids. Play LEGO Batman instead.