League of Legends Lands Seven-Year, $300 Million Streaming Deal

Today, League of Legends publisher Riot announced an unprecedented $300 million deal with Major League Baseball spin-off streaming company BAMTech, who will handle LoL broadcasting. Among other things, BAMTech will release a streaming app for the esport and oversee tournament streams on Twitch, the Wall Street Journal reports.

BAMTech, in which Disney recently bought a $1 billion stake, will pay out that hefty sum before 2023. In return, they’ll receive exclusive rights to stream League of Legends to an international audience and monetize the game. BAMTech-facilitated sponsorships and ad sales will help grow Riot’s revenue.

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For context, in 2014, the NBA announced a $24 billion, nine-year deal with ESPN.

The specifics of the deal are unclear right now. Riot announced its interest in long-term investments in September so esports teams and players could enjoy some much-needed financial stability. Hopefully, some of the new money flowing through Riot’s coffers will find its way into the pockets of professional LoL players.

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