The Lay’s Do Us A Flavor contest returns for a fourth year, once more offering budding snackologists who come up with a halfway edible new potato chip flavor a million dollars. Previous winners include the obvious choice, thebad one andI wasn’t paying attention.
After skipping a year to perform a Flavor Swap operation, Do Us A Flavor returns once more, this time asking chip flavor creators to pitch their taste combination like some sort of performing Lacheys.
https://www.youtube.com/watch?v=WvyyqrYMJg4
Chip creators are urged to go tothe Lay’s websiteto create a pitch, selecting flavors, choosing bag color and style and even submitting YouTube videos and images to help round out their presentation.
My submission, Steak Doughnuts, seemed fine to me, but I got an email saying it was not accepted after I submit my entry. Maybe they didn’t like my video.
Flavor submissions are being accepted until March 19, after which four or so finalists will be chosen and featured in a Snacktaku tasting video. That’s not an official Lay’s thing, it’s just what I do.
Then Lay’s selects the tamest, most obvious entry and gives its creator a million dollars. I bet this year it will just be Potato favor.
