It was only a matter of time, I guess, before Lana Del Rey’s 2011 breakout hit “Video Games” wound up being used in a video game trailer. And so it has come to pass—this trailer for Hitman: Absolution turned up on Eurpoean airwaves last week, and it features Del Rey’s song. Also, an out-of-focus naked woman in a shower. Since, you know. Hitman .
Stepping back from the hullabaloo that arose from the last Hitman trailer, this is for the most part good old-fashioned exploitation. Hot woman in shower, Agent 47 killing dudes… maybe he’s gonna kill the hot woman in the shower? Or maybe there’s something more to it? Oh, I don’t know. I do think would be pretty great if they had featured this version, which is actually about video games.
https://kotaku.com/hitman-director-says-controversial-trailer-wasnt-suppos-5917899
I could be wrong on this, since I haven’t seen every single game trailer from the last year, but I believe this is the first time Del Rey’s song has actually been used to sell a video game. Good to see that the “downtempo pop song underscoring silent violence” thing hasn’t gone completely by the wayside.
https://kotaku.com/selling-the-zombie-apocalypse-the-don-draper-way-5839443
