Did you know Korean reggae was a thing? How about Korean reggae with a healthy dose of melancholy? Now, how about Korean reggae... with a healthy dose of melancholy... with a music video featuring Pokémon cards and spooky dolls, of all things?
Reggae is a bit of an experiment for PRIMARY. He’s a prolific Korean hip-hop artist who’s collaborated with practically every other K-hip-hop practitioner out there, including Zion.T, Dynamic Duo and Supreme Team. For Don’t Be Shy, he partnered with AOA’s Choa, who finally gets to do something other than look pretty.
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(Anyone catch the names on the Pokémon cards? Pretty sure I saw an OG Pikachu in there, but I can’t be certain...)