Did you know Korean reggae was a thing? How about Korean reggae with a healthy dose of melancholy? Now, how about Korean reggae… with a healthy dose of melancholy… with a music video featuring PokĆ©mon cards and spooky dolls, of all things?
Reggae is a bit of an experiment for PRIMARY. Heās a prolific Korean hip-hop artist whoās collaborated with practically every other K-hip-hop practitioner out there, including Zion.T, Dynamic Duo and Supreme Team. For Donāt Be Shy, he partnered with AOAās Choa, who finally gets to do something other than look pretty.
(Anyone catch the names on the PokĆ©mon cards? Pretty sure I saw an OG Pikachu in there, but I canāt be certain…)
