K-Pop Pick Of The Day: Breathless

Track: Breathless | Artist: Astro | Album: Summer Vibes
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We’ve all wondered what it would be like to be a bottle of soda at some point in our lives, right? If this music video is accurate (and why wouldn’t it be?), we’d all be happy-go-lucky pop idols livin’ it up in air-conditioned comfort until we, uh, get drunk by a cute girl with pigtails.


There are worse ways to go, I’m sure.

Astro debuted in 2016 under Fantagio, an agency whose greatest prior claim to fame in K-Pop was owning part of Hello Venus, in conjunction with Pledis Entertainment. The two companies would not have a good relationship, and Fantagio soon pulled out of the agreement, taking most of Hello Venus’ members with them. The company resolved to go it alone, and Astro is one of the fruits of its labor.

The gamble seems to have paid off; while Astro has yet to rise to the level of fame as, say, BTS, they’ve cultivated a healthy fanbase and a steady stream of popular releases. Breathless, their 2016 summer release, is a shamelessly innocent, feel-good, quality warm-weather track that somehow manages to lower the temperature of any room it’s played in by at least three degrees. (Try it out.)

This video is also notable for starring Choi Yoo Jung, who placed third in the 2016 elimination program Produce 101 and was one of the breakout stars in the resulting temporary girl group, I.O.I. She’s currently part of Weki Meki, a girl group (also under Fantagio) which debuted in 2017.

This is Summer Songs Week, where we attempt to stave off the heat slowly killing us all with beachy, refreshing tunes.

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TheDude - 1☆ Kotaku Celebrity

I think I can *officially* admit that I don’t like K-Pop now. This is probably the 4th or 5th K-Pop song that I’ve heard and it’s just not my thing.

I don’t begrudge anyone liking it. I just realized that it’s not for me.

... for what it’s worth, it’s the *POP* part of K-Pop I have issues with. :p