Japanese Nintendo Pitchman Leaves Showbiz

Illustration for article titled Japanese Nintendo Pitchman Leaves Showbiz

Takashi Okamura starred in one of the greatest Japanese ads Nintendo Co., Ltd. has ever created.

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The ad appeared back in late 2005 and early 2006 as part of Nintendo's "Hot Mario" campaign. It starred Osaka comedians Okamura as Mario and his comedy partner Hiroyuki Yabe as Luigi.

While the vast majority of Japanese commercials that feature comedians "playing foreigners" end up insulting or, worse yet, unfunny, Okamura's rendition of an American trucker dude is brilliant. And let's not forget this smile!

Illustration for article titled Japanese Nintendo Pitchman Leaves Showbiz

Beside appearing on a multitude of television programs, Okamura and Yabe continued to pitch Nintendo products. Both make up one of the most popular comedy duos in the country. That is, until Okamura left the business earlier this summer.

He formally stated that he was leaving entertainment. First he was going to step out for a short time, citing exhaustion. Now, he is on indefinite leave. He has returned to where he grew up in Osaka — incidentally, where I used to live! And there have been rumors circulating that it isn't merely exhaustion, but rather, cancer.

Whatever it is, here's hoping that he makes a full and speedy recovery. Japanese television isn't quite the same without him!

DISCUSSION

hannahb76-old
hannah_b76

"While the vast majority of Japanese commercials that feature comedians "playing foreigners" end up insulting or, worse yet, unfunny, "

Do you have any idea how many commercials the US makes that is offensive to foreigners?

You have to remember, these commercials are made for Japanese audiences, so what doesn't work for you might actually work for them. Odd concept isn't it, that advertising is made specifically for the audience it is designed for. You should probably lodge your complaints to Japanese ad agencies and let them know their commercials have to be acceptable for your delicate sensibilities.