[Image: McDonald’s Japan]
[Image: McDonald’s Japan]
Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Recently in Japan, McDonald’s unveiled a new hamburger with a most unfortunate name that sounds exactly like “yucky” in English.

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This is the “Yakkii” (ヤッキー or yakkii) burger as in “shogayaki” or “pork fried with ginger” (“shoga” is “pork,” while “yaki” is “grilled” or “fried.”)

But in Japanese, when people refer to shogayaki, they say, well, “shogayaki.” So, the concept behind the burger’s name seem to be giving it a nickname, to how the Egg Cheese Burger was turned into “Eguchi.” But yakkii? Really?

People in Japan have been pointing out this bad burger name, noting that “yakkii” sounds like “yucky” and explaining what “yucky” means in Japanese. The definition most people are referring to is “mazui” (そごくまずい) or “very unappetizing.”

Since McDonald’s is writing the burger’s name in katakana, which is used for foreign words, it does look like the name is “yucky” written phonetically in Japanese!

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This burger does look yucky.

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Goodness.


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.

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