Japan Has Vegeta Refrigerators

Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Because you store vegetables in fridges, and you can make a pun, I guess.

This is what the Vegeta fridge ads typically look like, and they’ve been around for a while without an overt Dragon Ball nods. They have been “Vegeta” as in “vegetables” and not as in Super Saiyan.

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But now, no doubt, Toshiba could not resist bringing in you know who.

This isn’t the first time Vegeta has been roped in to sell a vegetable type product. Last year, he was selling vegetable ramen.

I wonder what vegetable items Vegeta can sell next year? Hopefully some health drinks. 

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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About the author

Brian Ashcraft

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.