Japan Has Magikarp You Can Eat

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Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Magikarp might be a useless Pokémon, but it certainly makes for a tasty snack!

In Japan, “taiyaki” is a fish-shaped cake stuffed with red bean paste or custard. Taiyaki speciality shop Kurikoan has launched totally official Magikarp taiyaki—rather, “Koiking-yaki.” (In Japanese, Magikarp is called “Koiking.”)

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Priced at 106 yen (US$1.81), the treat comes in little bags sporting the lyrics to the character’s official theme song

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This isn’t the first time Magikarp has been turned into taiyaki. Previously, a kit to make Magikarp taiyaki at home was released a while back. 

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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About the author

Brian Ashcraft

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.