Japan Baffled By These Men's Pants

Screenshot: Uniqlo

Famed British designer Kim Jones is collaborating with budget-priced Japanese clothing chain GU on a line of menswear. Much of it looks fine, but these pants are baffling folks in Japan.

Owned by Uniqlo, GU is a mass market chain you find in suburban shopping malls, and these “slim taper pants” feature a rather unique fly that certainly is attention-grabbing, clearly stating LOOK AT MY CROTCH.

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Screenshot: Uniqlo

This tweet pointing out the pants has racked up over 21,000 retweets.

“These men’s bottoms, the hell are they,” wrote Twitter user Vitz_Nao. “Is this design what’s fashionable now? “These pants are embarrassing, and I’m not going to wear them. Is it strange I’m being sensitive? Why change the color there.

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Apparently, the designer is famous,” Vitz_Nao added. “Japanese people are shy, so this might be a bit much.”

On 2ch, Japan’s biggest bulletin board, the reaction was bewilderment and amusement.

“Eh... (bewilderment).”

“This is novel lolololololol”

“Looks like a holster.”

“Truly, this is ridiculous.”

“This is for exhibitionists”

“Fashion is difficult.”

“Depending on the person, one would probably call this public indecency.”

“Guess this is a dick holder.”

And the Twitter reaction:

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At least one example of these “crappy uncool pants.”

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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About the author

Brian Ashcraft

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.