Famed British designer Kim Jones is collaborating with budget-priced Japanese clothing chain GU on a line of menswear. Much of it looks fine, but these pants are baffling folks in Japan.
Owned by Uniqlo, GU is a mass market chain you find in suburban shopping malls, and these “slim taper pants” feature a rather unique fly that certainly is attention-grabbing, clearly stating LOOK AT MY CROTCH.
This tweet pointing out the pants has racked up over 21,000 retweets.
GUのメンズボトムのこれ、なにコレ。
こんなデザインが今ってお洒落なの？
こんなパンツ恥ずかしくて履けないぞ。俺の感性がおかしいのか？
なんでそこ色変えたよ。 pic.twitter.com/CPYYiUQdSI— 尚人＠玉村町の左利きの旦那 (@vitz_nao) May 31, 2018
“These men’s bottoms, the hell are they,” wrote Twitter user Vitz_Nao. “Is this design what’s fashionable now? “These pants are embarrassing, and I’m not going to wear them. Is it strange I’m being sensitive? Why change the color there.”
有名なデザイナーさんらしいですよ。日本人はシャイだからこれはキツイかもw
— 尚人＠玉村町の左利きの旦那 (@vitz_nao) May 31, 2018
“Apparently, the designer is famous,” Vitz_Nao added. “Japanese people are shy, so this might be a bit much.”
On 2ch, Japan’s biggest bulletin board, the reaction was bewilderment and amusement.
“Eh… (bewilderment).”
“This is novel lolololololol”
“Looks like a holster.”
“Truly, this is ridiculous.”
“This is for exhibitionists”
“Fashion is difficult.”
“Depending on the person, one would probably call this public indecency.”
“Guess this is a dick holder.”
And the Twitter reaction:
GUのスリムパンツ、
せっかくだからゾウさんの絵でも
描いてあげれば可愛くなると思う pic.twitter.com/BNK3ojroGJ— モッサリオ・モッサモッサ (@mosamosaboy) June 1, 2018
https://twitter.com/embed/status/1002440138285182977
https://twitter.com/embed/status/1002329514154717184
GUのあのパンツ、買ったやで！ → https://t.co/h7LarQPqzh pic.twitter.com/FfXAKqURju
— 世界の佐藤 (@Foodqueensatou) June 1, 2018
https://twitter.com/embed/status/1002394470095044608
At least one example of these “crappy uncool pants.”
https://twitter.com/embed/status/1002493726172672005
Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am
