Japan Baffled By These Men's Pants

Screenshot: Uniqlo

Famed British designer Kim Jones is collaborating with budget-priced Japanese clothing chain GU on a line of menswear. Much of it looks fine, but these pants are baffling folks in Japan.

Owned by Uniqlo, GU is a mass market chain you find in suburban shopping malls, and these “slim taper pants” feature a rather unique fly that certainly is attention-grabbing, clearly stating LOOK AT MY CROTCH.

Screenshot: Uniqlo

This tweet pointing out the pants has racked up over 21,000 retweets.

“These men’s bottoms, the hell are they,” wrote Twitter user Vitz_Nao. “Is this design what’s fashionable now? “These pants are embarrassing, and I’m not going to wear them. Is it strange I’m being sensitive? Why change the color there.


Apparently, the designer is famous,” Vitz_Nao added. “Japanese people are shy, so this might be a bit much.”

On 2ch, Japan’s biggest bulletin board, the reaction was bewilderment and amusement.

“Eh... (bewilderment).”

“This is novel lolololololol”

“Looks like a holster.”

“Truly, this is ridiculous.”

“This is for exhibitionists”

“Fashion is difficult.”

“Depending on the person, one would probably call this public indecency.”

“Guess this is a dick holder.”

And the Twitter reaction:


At least one example of these “crappy uncool pants.”


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Share This Story

About the author

Brian Ashcraft

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.