It's Official: SNK Playmore Is Ditching The Playmore

[Image: Famitsu]
[Image: Famitsu]

As of December 1, SNK Playmore’s official name will be SNK Corporation, returning the company back to its roots.


Earlier this spring, SNK dropped “Playmore” from its logo. Now we know the corporate name will soon, too.

According to Famitsu, the company’s web URL will also change from to as well. Company emails, likewise, will be As previously announced, SNK has a new slogan to boot: “The Future Is Now.”

But this really should take SNK fans back to the past. From its founding in 1978 to 2001, SNK was known as “SNK Corporation.” However, financial troubles in 2000 and 2001 drove SNK Corp. to bankruptcy, with founder Eikuchi Kawasaki leaving SNK and founding Playmore to buy back the company’s intellectual properties. The result was SNK Playmore.

The period that followed has been rough for SNK (and SNK fans!), with the company sometimes seeming lost in the wilderness (uh, and...uh), but hopefully this rebranding signals a return to former SNK glory.

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Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.



it looks like ...

the King is back