Reader Sean was strolling down the street in his native Toronto when he spotted this monolithic hulk, which is one of the more unique game advertisements we've ever seen.
It's a 2001-esque cylinder that seems to exist solely to pulse a red light and point people towards Halo: Reach's web portals.
It might succeed at this, it might not, but even if you never realise what the hell it's for, it still looks cool!