It cost one video game company $35,000 to be featured in one of Conan O'Brien's Clueless Gamer segments. Re/Code reports that the late night talk show receives payment from game companies for some of the segments, with confirmation that horror game Outlast paid to be part of a three-game scare-focused spotlight.
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That is disappointing. I guess I'm not surprised. But these segments very rarely seem like good publicity. Usually it is just Conan failing at games and having his sidekick do all the work. I guess that is good publicity?