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Is Nippon Ichi Software announcing a new game? This teaser site, with a URL that seems to indicate such. Let the speculation begin!

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DISCUSSION

Some Japanese people are saying it looks to be a game called ホタルノニッキ(Hotaru No Nikki—Firefly Diaries? (my own translation)) for the PSVita. Which would make sense judging by the firefly in the teaser sight...

This screen cap was taken but looks like the title has already been removed from the listing. Haha.