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In Japan, Sony Still Believes In The PS Vita

Atsushi Morita, the head of Sony Computer Entertainment Japan Asia, wants you to going to keep focusing on the Vita. Thank Minecraft for that!

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Take Romancing Saga 3, for example. That was just announced for the PS Vita (as well as iOS and Android). The console also continues to get special iterations, too. Things seem to still be going well for the Vita in Japan!

In an interview with Trendy Nikkei, Morita talked about Sony’s gaming handheld, explaining future plans. “As for the Vita, since Minecraft came out in October 2014, we’ve been able to actively bring on board kids—that is, younger gamers,” Morita said. That success, he added, felt very significant to Sony. During the years that followed, Sony directed more Vita marketing at kids in Japan.

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“From henceforth as well, we’re going to continuing concentrating on the PS Vita and increase the number of younger [PS Vita] users,” Morita said. “This year, we also plan on developing an IP that’s aimed at children.”

Granted, it’s not all kids that are keeping the PS Vita alive, as Kotaku previously reported, but they are certainly a big part of the handheld’s Japanese success.


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

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DISCUSSION

Probably has something to do with the fact that in Japan there have been a plethora of JRPG releases on the VITA meaning that there’s a lot higher demand and use compared to the west.

Where a ton of people would actually LOVE to play 90% of those games, but they are never localized because “there is no demand / interest” according to the developers.