In 2002, Microsoft bought Rare. Things could have gone very differently, though: Ed Fries, formerly of Xbox, has told IGN that Activision actually outbid Microsoft for the British studio, and it was only a larger offer “at the very last minute” from Xbox’s Robbie Bach that sealed the deal.


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Luke Plunkett

Luke Plunkett is a Senior Editor based in Canberra, Australia. He has written a book on cosplay, designed a game about airplanes, and also runs