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How Sony Made a Truly Amazing Ad

By
Brian Ashcraft
We may earn a commission from links on this page.

Sony recently released a handful of jaw-dropping commercials that looked straight out of sci-fi. In the commercials, Sony created a real holodeck—like out of Star Trek. Today, Sony revealed how it did this.

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As previously posted, there was no post-production work done on the footage. All the effects were done in the room, using 3D projection mapping, a PlayStation Move controller stuck to a camera, and men in lycra.

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The short documentary (above) shows how it was all done, including the men in lycra in case you weren't sure how men in lycra work. They work carefully.

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The Most Immersive Movie Experience EVER [YouTube via PlayStation.Blog]