A buddy is writing a book and enlisted me and a bunch of other friends in a quest to find the perfect title for it. (I can tell you what it's about but then I'd have to kill you.) This is a hard freaking job, much harder than coming up with superhero names when we were kids.
Ideally a book title is iconic, evocative of the story inside, sounds great when you say it on radio or read it in print, functions as a brand, all of that good stuff. When companies that make soap, toilet paper or frozen pizza try to come up with a new brand they involve focus groups, consultants and all sorts of marketing experts. Here we're doing the same thing with a bunch of drinking buddies.
I'm not sure I'll be of much help. I had a hard enough time coming up with that headline. Anyway, here's the rest of what's weird in the world tonight:
- An entire town in South Dakota is on sale for the super low price of $799,000. There's never been a better time to buy! Cobra Commander should probably look into this.
- About every year we get another new story about President Nixon and White House bugging, in which he usually says a bunch of paranoid and racist shit and everyone has a good laugh. Now we find out the old bastard was bugging the Joint Chiefs of Staff. He bugged his own goddamn Defense Department.
- Batman's running for city council in Tulsa. That guy has to be a 1:3 favorite. Who the hell votes against Batman?
- This is getting a lot of play where I live. A woman done got throwed out of Walmart because she went in there wearing a bikini top. That's the official reason. I think they were being polite by not saying she got throwed out of Walmart for looking like Jimmy from Mafia II. In a bikini top.