Japan's Club Nintendo offered members the chance to redeem their points for this. Just look at it!
This is a working re-issue of retro Game & Watch handheld, which was originally released in 1980. The game had players toss balls in the air and trying not to drop them. It is the first Game & Watch game. This Club Nintendo version features a Club Nintendo logo.
クラブニンテンドー2009年度プラチナ特典・復刻版『ゲーム＆ウォッチ』が届いたよ [Kotaku Japan]