The Guy Game is an infamous 2004 trivia game that featured actual women flashing their breasts in the style of Girls Gone Wild videos. It was banned from sale in 2005 after the studio behind the game was sued for including footage of an underage girl. This weekend it showed up at a video game convention booth full of retro games with a price tag of $250.
TooManyGames is an annual convention held just outside Philadelphia, PA. Itâs full of vendors, artists, competitions, and panels where enthusiasts go to celebrate their passion for gaming and maybe pick up a rare collectible or two. Thatâs where Torren Moreno, who goes by âJab50Yenâ online, was this past weekend when they spotted a copy of The Guy Game for the original Xbox at someoneâs booth.
âWe walked to this booth and a few games caught our eye and I noticed The Guy Game was there,â Moreno told Kotaku in a series of private messages. âI was baffled and laughed in disbelief that it was $250 and me and two other people took pictures of it. The vendor laughed and asked if we were taking pictures of the guy game. I said yes and asked if it was that expensive because of the scandal. He said yes and even knew that ebay actively stops all listings of the game.â
TooManyGames didnât immediately respond to a request for comment.
Apparently this tweet made con security aware and they're looking for the booth to shut it down lol, Godspeed https://t.co/C4brMiLPEr
— Jab đđ˛đ˝ (@jab50yen) June 29, 2024
Moreno tweeted out a picture of the game from the convention that immediately went viral. While they were drawing attention specifically to the $250 price, which was even more than the copy of Lunar: The Silver Star for Sega CD behind it, others quickly noted the gameâs sleazy history. Commenters in the thread pointed out The Guy Game was banned from sale long ago for containing underage nudity following a lawsuit shortly after its release.
Made by Topheavy Studios and directed by Jeff Spangenberg, the founder of Metroid Prime maker Retro Studios, The Guy Game was hosted by a comedian named Matt Sadler who quizzed women on the beach during spring break. Hereâs how it was marketed on the back of the box:
The Guy Game puts you in the worldâs wildest party spot for the steamiest Spring Break action ever! Shot live at South Padre Island, this Red-Hot Trivia Challenge lets you play with over 60 smokinâ coeds during Spring Break Insanity, as they proudly show off their âassetsâ for your personal enjoyment. You bring the party and weâll supply the game â YOUâLL SCORE EVERY TIME!
Players earned points that filled up a âFlash-O-Meterâ which would unlock FMV scenes of real women exposing themselves. Widely panned, IGNâs then-Editor-in-Chief nevertheless gave the game a 7.7 out of 10, calling it âlike You Donât Know Jack with boobsâ in a review that has since been removed
In December 2004, however, an anonymous woman sued Topheavy claiming segments with her had made it into the finished game without her knowledge and that she was underage at the time they were filmed. Though the studio argued that the woman had fraudulently represented herself as eighteen during filming, the court issued an injunction in 2005 prohibiting distribution of The Guy Game, which was ultimately upheld on appeal
âThe Man has decided that our fun and hilarious presentation of spring break revelry just wasnât appropriate for the world of gaming,â Topheavy Studios wrote on its website following the decision, IGN reported mournfully at the time. âMaybe we should have blown some sh!@ up?â
https://twitter.com/embed/status/1807566173287972988
In addition to being the target of the lawsuit, The Guy Game has also become a lightning rod for politicians seeking to crack down on sex and violence in games more generally. Illinoisâ then-governor Rod Blagojevich, later convicted of public corruption, used The Guy Game to push legislation making it illegal to sell M-rated games to kids. It also made an appearance on Capitol Hill during a hearing on pornography
After tweeting about it being for sale at TooManyGames, Moreno said security for the convention appeared to be aware of the situation and were trying to track down the booth it was at. âNot too long after, they found the booth and confirmed it was pulled from the shelf,â they told Kotaku. âWhether or not someone bought it or he pulled it after seeing the tweet go viral is still yet to be confirmed.â
Apparently it wasnât the only copy up for sale at the convention either. Someone else tweeted a picture of a PS2 copy of the game, allegedly from the event, that was going for $400. âOne guy seemed to genuinely not know about the scandal and pulled it immediately, then admitting that he doesnât play games at all and is only in the business to resell,â Moreno said. âOther booths seemed to not be so apologetic about it.â
But they also didnât want their viral tweet to reflect poorly on the rest of TooManyGames. âThey knock it out of the park with retro game booths, indie and AAA video game companies, esports, arcades and guests,â Moreno said. âItâs definitely one of the best video game events to attend in the northeast. They canât be informed of every item every single booth is selling. And once they were aware of my tweet they took action immediately. So I hope people will give this event a chance despite this.â
Â
  Â