Kotaku has obtained this photo of an advertisement for Guild Wars 2, seen at a Fry's retailer in Texas.
As you can see, the ad says ArenaNet's massively multi-player online game, which is currently in beta, will be out on June 28.
So is it legit? On one hand, retailers tend to use placeholder release dates that are often based on estimates more than reality. (GameStop, for example, says the game will be out on June 26.)
On the other hand, this poster is a little more concrete than your average game retailer's database. It's a printed, physical object.
I've reached out to Guild Wars publisher NCsoft for comment and will update should they choose to respond.
Update: Here's a statement from NCsoft: "We have not released an official launch date within 2012 as feedback from our closed and open marketing betas will help us determine an exact release date. We will release Guild Wars 2 when it is ready."