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Hrm. This sure looks look familiar, no? Yes, yes it does.

As tipster Sang points out, last night, Nexon released a patch for its MMORPG Vindictus. Included was new promo art that quickly reminded many Korean gamers of Diablo III: Reaper of Souls promo art.

You don’t need a good memory for that! The expansion pack was released last year.

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Via, Ruliweb, here is a GIF comparison:

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And a closer look:

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Online in South Korea, many gamers said this looks like a copy-paste job.

Last night, at 2AM South Korea time, Nexon removed the image and issued an apology, which stated (via Sang), “It was a major mistake not checking the source of the image.” Nexon promised this sort of thing would never happen again and are taking steps to ensure just that.

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But this isn’t the first time, it seems. In 2011, Nexon also got in trouble for allegedly copying lingerie from a Victoria Secret fashion show. The under armor in question was removed from the game. You can see a comparison below via Inven:

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To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter@Brian_Ashcraft.

Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.