GameStop Lays Off Over 100 People, Including Nearly Half Of Game Informer's Staff

Illustration for article titled GameStop Lays Off Over 100 People, Including Nearly Half Of Game Informer's Staff
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The struggling retail chain GameStop laid off over a hundred employees today, both at its corporate headquarters in Grapevine, Texas and at other offices including its subsidiary Game Informer magazine in Minnesota, where nearly half of the editorial staff lost their jobs in a surprise cut.


“As part of the previously announced GameStop Reboot initiative to transform our business for the future and improve our financial performance, we can confirm a workforce reduction was implemented impacting more than 120 corporate staff positions, representing approximately 14% of our total associate base at our company headquarters as well as at some other offices,” a GameStop spokesperson told Kotaku in a statement.

While these changes are difficult, they were necessary to reduce costs and better align the organization with our efforts to optimize the business to meet our future objectives and success factors. We recognize that this is a difficult day for our company and particularly for those associates impacted. We appreciate their dedication and service to GameStop and are committed to supporting them during this time of transition.”

This news comes just a few weeks after GameStop laid off dozens of regional managers, following a brutal year that saw the company try (and then stop trying) to sell itself. GameStop’s stock has plummeted over the past few years as the retailer continues to struggle to stay afloat in a world where digital distribution has grown to dominate gaming.

The layoffs blindsided staff at Game Informer today. Seven of the popular magazine’s editors announced on Twitter this afternoon that they had been laid off, including one who said he was on vacation. (Per Game Informer’s masthead, the magazine has 19 full-time editorial staff.) 

I am trying to get things right with my people,” editor-in-chief Andy McNamara wrote on Twitter.I love Game Informer, its people and its readers more than any corporation could, and I will address all the issues when I can, but for now I need to focus on my GI family.”



“Business Transformation” is a hot seller right now in big corporate. GameStop is one of dozens of big brands using that exact jargon to try and diffuse from the layoffs. Wallgreens just put out PR last week with similar wording.

This isn’t convergent evolution of business thought, rather it’s feckless VPs hiring big brand consultants to help them “problem solve”

I had contacts working in one of the biggest consultant firms of the early aughts and they would feed me tips about these perfectly legal and within consulting, ethical practices.

Remember XBOX 360? Probably but do you remember

ESPN 360 360

Anderson Cooper 360 (and dozens more of lesser knowns or internal facing initiatives)

Probably not. What do they share in common? They all hired the same firm in the same 2 year window and paid a premium for that lifeless and shitty branding.

In retrospect it actually seems a bit more cool than “Transformational Business” which usually means “lay off everyone and replace with millennials who will work on contract or in a remote country where the pay is $40/week.”