Wanna know how to promote your game? With a bus. A giant bus. A giant bus with images of your game plastered all over it. And not just any bus, a Mercedes bus.
A Mercedes bus with TV monitors looping your game's trailer over and over and over again. Upcoming Xbox 360 title Chaos;Head Noah did just that and rolled through Akihabara, where, according to website Akiba Blog the police even said "something" to the bus driver, causing the bus to drive off.
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Probably was about stopping so people could congregate and take pictures. With terrible incident earlier this year, Tokyo police are increasingly skiddish about large groups congregating in Akihabara. Understandable.
Chaos;HEAd NoAHの痛バス 「なんてバカな車なんだ」 [Akiba Blog]