How to confuse the hell out of potential fans of an upcoming video game: change its name twice during development.
There once was a game called Dirty Bomb, made by the people behind Brink. It later had its name changed to the thoroughly unremarkable Extraction.
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It's now had its name changed again. It's not even for a new name. They've just gone back to Dirty Bomb.
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While the original excuse given for the first change had to do with trademarks, the devs now say it simply "better reflects its personality".
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Extraction is Dead, Long Live Dirty Bomb [Splash Damage]