Ford Dealership Takes Firewatch Art To Advertise Sale [UPDATE]

Illustration for article titled Ford Dealership Takes Firewatch Art To Advertise Sale [UPDATE]

A Ford car dealership in Quincy, Massachusetts used art from the hit indie game Firewatch in a recent advertisement, displaying the game’s signature mountain panorama in an e-mail blast sent to customers about a new sale today.

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Kotaku reader asmallcat forwarded us an e-mail of the ad, which clearly uses art from the game. Olly Moss, Firewatch’s artist, told us today that he did not give the dealership permission to use his art. Designer Sean Vanaman also tweeted his distaste for Ford’s alleged copyright infringement.

The Ford advertisement sent by asmallcat
The Ford advertisement sent by asmallcat
An image from Firewatch for comparison
An image from Firewatch for comparison

When reached by Kotaku, the Ford dealership said they didn’t know what we were talking about. A representative for Ford’s national branch told us this afternoon that they’re looking into this. In an e-mail to Game Informer earlier today, Quincy Ford’s director of marketing Sean Western said that his group had found this art on the website WideWallpaper.info.

Update - 7:40 pm: Ford sent over a statement explaining that their dealers are independent businesses. “Ford was not involved in creating the Quirk dealership advertising,” they added.

Senior reporter at Kotaku.

DISCUSSION

robertsorokanich
Bob Sorokanich

When reached by Kotaku, the Ford dealership said they didn’t know what we were talking about.

I can only imagine what this conversation went like.

Kotaku: Hi, this is Cecilia from Kotaku. Is it true that your dealership stole artwork from the indie game Firewatch for your Ford Freedom sale?

Mabel, the kindly retiree who handles phone calls at Quirk Ford two mornings a week: Who is this?

Kotaku: I’m a reporter for Kotaku

Mabel: Kentucky?

Kotaku: It’s a video game blog.

Mabel: A video golf ball?

Kotaku: It’s a website about video games.

Mabel: A website? Like Facebook?

Kotaku: Uh, yes. Anyway, we’re hearing reports that your advertising department stole artwork from the indie game Firewatch for your...

Mabel: You think we stole what?

Kotaku: Artwork. From a video game called Firewatch.

Mabel: We don’t really have any art here in the showroom, it’s mostly windows. Maybe a few Ford posters, but artwork? No. And we certainly wouldn’t steal anything!

Kotaku: Your Ford Freedom sale advertisement uses an image that looks remarkably like an image from a popular video game.

Mabel: I think you have the wrong number, we don’t sell video games. This is Quirk Ford, on Route 3A, across from the Stop & Shop.

Kotaku: Can I speak with someone in your advertising department, please?

Mabel: Certainly! <clink of old wedding ring against phone mouthpiece> Frank! Someone from Facebook wants to talk to you about buying artwork?

Frank, Mabel’s husband: What?

Mabel: Oh I don’t know Frank just pick up the phone!

Frank: Hello?

Kotaku: Hi, this is Cecilia from Kotaku. I’m wondering where you got the artwork you used in your Freedom Sale advertisement?

Frank: You’ve got the wrong number. We don’t sell artwork, we’re the Ford dealership on Route 3A, across from the Stop & Shop.

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