Over the weekend, French football powerhouse Olympique Lyon gave opponents Sochaux a serve, whupping them 4-0. And they did so with a little help from a certain PlayStation 3 exclusive.
The latest craze in football sponsorship in Europe is the "one-off", where instead of sponsoring a team for an entire season, a company or organisation has its name on a jersey for just a single match. We've seen a video game do this before.
But that was a football game. Makes sense. This is for Heavy Rain, a narrative-heavy crime thriller with a side serve of boobs. Doesn't seem like it's as good a fit, but Lyon are French. And Heavy Rain creator David Cage is also French. So it makes more sense than you'd think.