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Final Fantasy XIII's Lightning Is Now Selling Nissans In China

[GIF: Nissan | Square Enix]
Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Last year, Lightning from Final Fantasy XIII was moonlighting as a Louis Vuitton model. Now in 2017, she’s back with another gig. This time, she’s selling cars in China.

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She’s joined by Snow Villiers in a somewhat perplexing TV spot. People are wearing VR in Nissans? So they can take car trips with FFXIII characters?

Out of all the Final Fantasy characters, why travel with them?

[GIF: Nissan | Square Enix]
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At least the ad coughs up some good GIFs.

[GIF: Nissan | Square Enix]

That are even better in reverse.


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

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DISCUSSION

HimikoHime
HimikoHime

Is Square desperate for money? Also why not use FF15 where a car is already a central gameplay mechanic? Except they have some special exclusive Audi sponsor deal.