Final Fantasy XIII's Lightning Is Now Selling Nissans In China

[GIF: Nissan | Square Enix]
Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Last year, Lightning from Final Fantasy XIII was moonlighting as a Louis Vuitton model. Now in 2017, she’s back with another gig. This time, she’s selling cars in China.

She’s joined by Snow Villiers in a somewhat perplexing TV spot. People are wearing VR in Nissans? So they can take car trips with FFXIII characters?

Out of all the Final Fantasy characters, why travel with them?

[GIF: Nissan | Square Enix]
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At least the ad coughs up some good GIFs.

[GIF: Nissan | Square Enix]

That are even better in reverse.


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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About the author

Brian Ashcraft

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.