FarmVille, Mafia Wars & CityVille Get Their Own Currency

Social games maker Zynga moves one step closer to world domination, minting its own currency, the zCoin. In short, play games like FarmVille, FrontierVille, Mafia Wars, Zynga Poker and more, earn zPoints, cash those in for zCoins and grab exclusive items from RewardVille. The move comes months ahead of Facebook's requirement that all social games use Facebook Credits for payment. [AllThingsD]


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The real reason for this system is to give players motivation to play other Zynga games that they would not otherwise play. Brilliant, but sleazy.