I saw this at a local department store on the weekend, and teared up, just a little. Not at the price - that's a steal for such a classic - but for the company it was now forced to keep.
Below is the full picture, in case your body can take even more sadness. Because yes, that is a pink children's hair dryer.
NOTE: this is bullshit Australian video game pricing. If this was the US, that $10 would probably be $2.50.