Fans Add Obnoxious Product Placement To Half-Life... On Purpose

Illustration for article titled Fans Add Obnoxious Product Placement To iHalf-Life/i... On Purpose
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Half-Life is one of the greatest games of all time, but it’s missing something. Obviously, that something is hamfisted advertising for Taco Bell.

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Black Mesa, the impressively ambitious fan remake of the original Half-Life that Valve’s even allowing people to make money off of, has its own Steam Workshop page. Among more expected mods like sound effects, maps, and headcrabs that make regular headcrabs look like bottom craps is the Product Placement Skinpack. It replaces boring old generic objects in the game world with actual #hashtag #brands. Why, you ask? Uhhhhhh.

A Mod for Black Mesa that gives it a real “Hollywood movie” feel by adding tons of real-life products that you can see!

(Do note I obviously don’t own the rights to any of the products depicted in this mod, it’s merely for laughs/immersion purposes)

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Laughs and immersion! People have done many things for worse reasons. For example, a lot of wars have been pretty dumb. Also that one time I broke half of my foot because I was too excited about getting a cookie.

Illustration for article titled Fans Add Obnoxious Product Placement To iHalf-Life/i... On Purpose

The mod certainly does as advertised (HOHOHOHO), and its attention to detail verges on Snacktaku levels of dedication. Check it out if you’ve ever felt like a timeless classic didn’t have enough ads that made you feel both vaguely hungry and vaguely guilty. Next up, Moby Dick 2: Electric Dew-galoo and Old Yeller 2: Electric Dogloo.

The Steam Community Showcase is a regular look at the cream of the Steam community’s boundless crop. Art, videos, guides—whatever. Each installment highlights a specific piece or person. If you find anything cool on Steam or would like to have your work featured, drop me a line.

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To contact the author of this post, write to nathan.grayson@kotaku.com or find him on Twitter @vahn16.

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DISCUSSION

I actually like product placement when done well. Cutting half an actor’s head when he is talking to focus on the Dell logo of the laptop he is using is stupid, but having real products (in movies set in our time and reality) makes it feel authentic. Well, more authentic than someone drinking COLA brand cola or eating a Yellow Cake Whip Cream snack. Unless the characters are all supposed to be people who shop at discount food stores.