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Employees of Camden Park, an amusement park featured in the Fallout 76 trailer, have also reported an upswing in interest. “We’ve gotten calls in the office about people wanting to buy T-shirts from here just because of the game,” Camden Park employee Autumn Smithers said to WCHS.

Will tourism follow? It remains to be seen, but residents are hopeful. “This is kind of a first, that we have been in a video game, and that will impact us like this,” Camden Park Ride Supervisor Shawn Wellman said. “We’ve never had this kind of national publicity, so we are waiting to see what happens.”

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And while this metric is far from precise, it’s also worth noting that the YouTube video for “Take Me Home, Country Roads”—the West Virginia anthem featured in Fallout 76's trailer—has basically become a Fallout 76 message board.

“If I see one more god damn Fallout joke,” reads one of the most upvoted comments on the video.