Now that Team Fortress 2 is free-to-play, what will you spend your disposable income on? Perhaps newly price-slashed items in the game's Mann Co. store! Many of those virtual items are on sale, just like tons of other Steam stuff.
Some of those virtual goods, which one could argue carry price tags too hefty, are a measly 99 cents (or less). The benefit to you may be more than just a snazzy top hat or less expensive Axtinguisher for your Pyro. Spending your hard-earned money on Mann Co. things will turn your "Free" account into a "Premium" account, give you the advantages paying players already enjoy.
That could mean you don't have to play Team Fortress 2 as a second class citizen anymore, letting you into all the cool servers.
To further incentivize you to pay for virtual things, Valve has added a bunch of wearable items for the Scout, including flip-flops, summer hats and fireworks. And to give you a bigger opportunity to spend more on virtual things, it looks like Valve is planning on boosting the number of accessory slots per character. Hats everywhere!
Summer Sale! [Team Fortress]