Electronic Arts may be a little late to the mixed martial arts game, but its first effort, EA Sports MMA, may win over fans who don't find what they're looking for in THQ's UFC-licensed competitor.

With its "late 2010" ship date, EA Sports MMA might have a difficult time catching up to UFC Undisputed 2010's fan base. The Yuke's and THQ-developed follow up to last year's UFC mega-hit hits the streets in May.

But EA Sports MMA looks fantastic—as evidenced in the new "Now It's A Fight" trailer below, which EA boasts is all "actual gameplay footage." Plus it has the shouting talent of Big John McCarthy and tons of ring shapes. Squares, hexagons, and squares!

It may not have the UFC brand or the household names, but with the EA marketing machine behind EA Sports MMA, we may have a contest on our hands.