EA "Launched Too Many New IPs" In 2008

Illustration for article titled EA Launched Too Many New IPs In 2008

Last year, EA tried something new: they released a number of titles based off brand new intellectual property. Perhaps, in hindsight, too many.


In an interview with Gamasutra, EA's Frank Gibeau has said:

I think in the spirit of your question, I think we launched too many new IPs all at once in Q3.

I would have spread them out and found better windows for them. I would have had longer marketing for them. The marketing cycles were fairly short. We didn't have enough assets to really build the fanbase, build the community, and get that long lead demand built.

So I probably in hindsight would have picked a couple different windows for Dead Space and Mirror's Edge.


In hindsight, yeah, I bet you would have. But you know, for all the people getting down on both those games...in the 6-9 months since their release, word has spread. Both were, for their quirks, excellent games (probably my two favourite from 2008, even). So when the sequels roll around, things will be different. People will be ready. Ready with money.

A Different Track: Frank Gibeau Talks Strategy [Gamasutra]

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I loved both games. Dead Space 2 needs to have a better level flow though. I became annoyed by the, arrive at new station, walk really far, flick a switch, walk back to the station, go to the next (practically identical) station, rinse repeat.

The core gameplay and character building were awesome and I didn't mind the story.

Mirrors Edge was surprisingly awesome, thought it would get repetitive, but I loved it all the way through. More old school than you get now a days with the unforgiving enemies.