How much you enjoy petty squabbles between large multinational companies will determine how much you enjoy the latest instalment of the increasingly public soap opera surrounding Activision, EA and Call of Duty developers Infinity Ward. Me? I enjoy them immensely.
Earlier today, Activision put out a press release boasting of the success of Modern Warfare 2's downloadable map pack, and how this caused the company to raise its overall fiscal outlook for the quarter. Rival Electronic Arts, now revealed to be backers of the former Infinity Ward head's new studio, just couldn't let it go by without comment.
"This is kind of like announcing: The race horse I shot last month has won the Triple Crown!", EA director of corporate communications Jeff Brown told us.
Petty, yes, immature, perhaps, but neither of those stop it from also being a lot of fun. It's like 2006 never ended.