Even though guests are watching a game, not playing one, the World Cup viewing area is one of the most crowded screens at E3.
As someone who cannot see the slightest bit of value or interest in watching 22 boneheads kick a ball around for an hour and a half, I dread the World Cup coming around, and the vulgar invasion of every aspect of everyone's life it brings with it.
I cannot wait until this tedious non-event is over.
Edit: I will say that I am very much in favour of these 'vuvuzelas'. Anything that upsets/annoys football fans can only be a good thing. It says something about how dull and shallow the game is that a fucking horn can become such a talking point.