No, it's not us. We fly. This is Infinite Lives: The Road to E3, a small-time documentary about four normal dudes who drive across American to attend E3, the industry's biggest show of the year.
It can get a little grating at times, but at others, it looks to be a surprisingly charming road trip for nerds, helping bridge the gap between people who can only experience E3 via their computers and those who do get to attend, but are too busy and tired to enjoy it.
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That's a trailer up top, while you can catch the first eight minutes of it below.
Infinite Lives [IL, via GameSetWatch]