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Don't Expect A Vita Price Cut This Year

Illustration for article titled Dont Expect A Vita Price Cut This Year

The PlayStation Vita is struggling. Some have predicted that Sony, looking for an easy band-aid, might slash the system's retail price for this holiday season, much like Nintendo did last year to pump up sales of its then-floundering 3DS.


That's not gonna happen.

Speaking to Eurogamer at Gamescom this week, Sony Worldwide Studios president Shuhei Yoshida said the Vita won't be getting a price cut any time soon. Just bundles.


"Of course, cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so," he said. "At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That's affordable for people who are looking for a good deal."

The cheapest version of the Vita will run you $250, not including the proprietary memory card. When asked straight-up by Eurogamer if Sony plans to slash that price this year, Yoshida said "No. It's too early."

Sony engineers working on PS Vita "cost reduction" for post-2012 price cut [Eurogamer]

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i know cheaper = better, but i really don't understand where people got this expectation that the vita's price would drop... $250 for this handheld is not some absurd sum. it's in line with the cost of a new ps3, except it's portable and you don't need a tv to make it work. for straight up hardware it's by far the most capable handheld on the market. as for games, well i'm holding out judgment til the holiday season, but i've got plenty of reasons to be optimistic. not to mention the pretty solid library i've already got, and persona 4 next month...

dropping the price on the MEMORY, now that's something i can see getting passionate about. we gotta get some 3rd party cards... them shits is ridiculous.