"Digital Recorder" in Sony Speak Is Covering People in Lights

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Nasne, Sony's upcoming HDD and digital tuner, gets a promotional video that, well, doesn't quite show off the hardware. Or make sense. At all.

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Instead, it has kids and adults covered in lights, making hearts and stars. M'kay!

「nasne(ナスネ)™」 イメージビデオ [YouTube]

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DISCUSSION

How not to make an advert 101?

I suppose it could make people interested to maybe Google it, but then you'd suddenly be so disappointed you'd forget all about it.