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Delayed Nintendo Direct Leads To Some Oddly Delivered Switch Announcements

Illustration for article titled Delayed Nintendo Direct Leads To Some Oddly Delivered Switch Announcements

Every big video game publisher plans out their marketing announcements meticulously, juggling dozens of bureaucratic balls every time it’s time for a new trailer or press release. When something interrupts those plans—like, say, Nintendo postponing a planned Nintendo Direct—weird things can happen. Like three oddly delivered Switch announcements including Final Fantasy XV (Pocket Edition) and Civilization VI.

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Yesterday, following a devastating earthquake in Hokkaido, Japan, Nintendo announced that it would indefinitely delay the Nintendo Direct that it had previously scheduled for last night. As a result, some publishers that had already planned announcements for the Direct simply went through with those announcements in muted ways. Because for big corporations, changing plans can be like trying to re-route an oil tanker.

First came the out-of-nowhere news late last night that Final Fantasy XV’s chibi Pocket Edition is coming to consoles, including Switch. The news came in the form of a surprise trailer and console listings on the Microsoft and PlayStation stores. The game’s actually out today on Xbox One and PS4, so it’s safe to say that delaying that announcement wasn’t an option, but it still felt a little strange. (The Switch version will follow later.)

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Capcom also surprise-released a demo for Mega Man 11 on Switch last night, likely an “out now” announcement that was planned for the Direct.

And then, this morning, publisher 2K Games said that Civilization VI is coming to Switch on November 16. Except something is a little off. There’s been no press release or social media announcement—just a listing on the Civ website with an embedded trailer that isn’t live yet. Almost as if the announcement wasn’t supposed to happen yet.

Illustration for article titled Delayed Nintendo Direct Leads To Some Oddly Delivered Switch Announcements

It’s all an interesting glimpse at how one big platform-holder’s change in plans can have tons of ripple effects. Also, whoa, Civilization VI is coming to Switch! Hell yes.

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DISCUSSION

FrostedMini-Wheats
Frosted Mini-Wheats

Boy. On one hand, good on Nintendo for delaying their direct in the face of local tragedy. They’re right, barelling forward WOULD have been tacky. Especially foe their domestic audience.

But on the other hand, you’ve gotta feel bad for their partners. These publishers have arranged their entire marketing cycle around this spot on prime time they’ve been guaranteed in the Nintendo direct. For Nintendo to give them 12 hours notice “surprise! Everything we orchestrated is put on hold indefinitely” is a raw deal.

Just one of those times when good intentions have negative consequences. I wonder if other publishers are upset with Nintendo? Maybe they'll be less likely to entrust their reveals for Nintendo to broadcast in the future.