Dead Island Trailer Takes Top Honor At Cannes

Remember that Dead Island trailer? The ass-backwards slow motion one? Sure ya do! It just won the Gold Prize for Internet Film at Cannes Lions International Festival of Creativity. Congrats!



I hate to make up numbers on the spot so I won't - but I'll just say that I bet a nice group of people who saw the trailer, then finally saw gameplay footage were quickly turned off by what they saw.

It's just a hunch.