Clear Coca-Cola Will Be Released In Japan

Illustration for article titled Clear Coca-Cola Will Be Released In Japan em/em
Screenshot: ANNnewsCH

This month in Japan, Coca-Cola is releasing a clear version of their soda with the clever name of, wait for it, Coca-Cola Clear.

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According to My Navi, Coca-Cola Japan came up with the concept, and the company’s US headquarters spent a year developing it.

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Photo: Coca-Cola Japan
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Ditching the caramel ingredient, Coca-Cola had to tune the drink to keep the flavors for which it’s famous.

Illustration for article titled Clear Coca-Cola Will Be Released In Japan em/em
Image: Coca-Cola Japan

Over 50 samples were created, and Coca-Cola finally settled on a zero calorie version with a splash of lemon. Early impressions are that the clear Coke is a refreshing take on the brown fizzy beverage.

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While Pepsi first released a clear variant known as Crystal Pepsi in the early 1990s, the Coca-Cola Company did not follow suit with a clear version of its flagship beverage. However, it did release Tab Clear, a see-through version of Tab.

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However, this isn’t the first clear Coca-Cola. After World War II, during the 1940s, “white Coke” was made for Soviet Marshal Georgy Zhukov.

Coca-Cola Clear will be released on June 11. ANN News reports that it is Japan only.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

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