Cigarettes Are Not Cool: The Anime

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To stop Japanese teens from smoking, Okayama Prefecture released an anti-smoking anime. It's over seven minutes long and features crap animation.

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Titled "Tabako wa Dasai" (たばこはダサい) or "Cigarettes Are Lame," the anime was created with the cooperation of a professor in Okayama Prefectural University's design department. According to The Sanyo Shimbun, this is part of an Okayama campaign to reduce underage smoking to zero. A DVD version of the anime is being distributed to schools in the region for kids to watch and, presumably, mock.

On popular Japanese anime site Yaraon!, reactions ranged from "The fuck?" to "Well, don't sell cigarettes," with others arguing about smoking. The clip follows the story of Suita-kun, a member of the basketball team who cannot figure out why he's short of breath, and schoolgirl Minami, who hates smoking because it's unhealthy and causes litter.

Check it out below:

You know what's really lame? The clip's animation.

未成年者喫煙防止「たばこはダサい」[晴れの国おかやまチャンネル@YouTube]

「たばこはダサい」アニメで訴え 県がDVD制作、学校に配布 [The Sanyo Shimbun via Yaraon!]

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

DISCUSSION

I was kind of shocked the first time I went on nico nico live almost everyone was smoking, even the girls. I was surprised to see so many girls smoking because Japanese girls are really into beauty and such and cigarettes do horrible things to your skin, teeth and voice on top of the obvious internal damage.

I asked a Japanese girl I played FFXI with about smoking in Japan and why it's so out of hand. She told me that the government does very little to dissuade smoking because they want to collect as much cigarette tax as possible and that cigarettes there were relatively cheap by American and European standards.

I think the Japanese government should make a lot of anti-smoking PSAs and then raise the tax on cigarettes a whole bunch, it would help and they'd probably get just as much tax revenue even with the decrease in smokers.