China's Pepsi Flavored Potato Chips Actually Make Perfect Sense

Illustration for article titled China's Pepsi Flavored Potato Chips Actually Make Perfect Sense

Just as cooking with beer works extremely well, cola is used in cooking throughout China—and beyond. Coca-cola is perhaps the most common in China, but Frito-Lay isn't a division of Coke. It's a division of PepsiCo. Thus, Pepsi-Cola chicken-flavor Lay's potato chips.

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The chips launched earlier this year, and the flavor is less fizzy, more barbecue like, with a sugary aftertaste, reports Ad Age. And the Pepsi meets Lay's collaboration is a match made in Chinese pun heaven. Putting the brand names together, you get a double meaning: "Anything can be happy" and "Pepsi can become Lay's."


Illustration for article titled China's Pepsi Flavored Potato Chips Actually Make Perfect Sense

Lay's already has a stable of adventurous flavors, such as "Cucumber" and "Kiwi" as well as a slightly more traditional cracker flavor, "Fried Prawn".

Chicken-and-Pepsi Chips?! [AdAge via FoodBeast via Gizmodo]


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DISCUSSION

Bring Back Duckman!

When someone cooks fried chicken for me, they usually add Coke to the pan.

Poor Eric Jou, how much more punishment can he stand if he has to review at least five more flavors of Chinese Lays, after those Oreos?