The Lenovo backed company eedoo, makers of China's first domestically made video game console the CT-510, has fired their head of marketing Wang Jinzhu over dismal first month sales.
According to Tencent games news channel, the CT-510, which has been out since late May, has had terrible sales mostly due to the lack of advertising, marketing and its exorbitant $600 price tag.
Last month, I got to review with the CT-510 and it was, at least to me, just amazing that the technology worked. Of course, for $600 Chinese consumers wanted more—especially when they could purchase an Xbox 360 plus Kinect for a much lower price on the gray market.
Chinese consumers have also been complaining about the lack of quality in the games found on the CT-510, citing that while the Xbox 360's price goes up when games are taken into account, the games are of better quality than those found on the CT-510.
One thing to take note of the whole affair is that eedoo never claimed or marketed their device as a gaming console but instead as an online multimedia set box akin to Apple TV or Google TV. Tencent argues that this designation may be another one of the reasons why the CT-510 isn't doing well.
Tencent also reports that while eedoo was able to attain funding for their initial launch they have been having problems drumming up extra funding. As it looks right now eedoo maybe facing some problems other than just financing. Reports from the State Intellectual Property Office also show that eedoo's claims of having mostly proprietary technology in their CT-510 to be a farce.
Things look dire for eedoo and their CT-510, in my last interview with eedoo I was told that there will be a sequel to the CT-510 but if Tencent's report about eedoo is serious, then there may not be a second console.
国产游戏机高管被炒 售价3799元堪比PS3 [Tencent]